A few weeks ago, Philadelphia made national news by being the second city in the United States to boast a Cereality location. In case you missed it, Cereality is a fast food place that specializes in, uh, cereal. Not surprisingly, both the Philadelphia Cereality and the original Cereality in Arizona are located on or near large college campuses.
Last week, I investigated this phenomenon with Scott, Philly’s so-called most influential blogger (his write-up is here). I don’t have much to say about the place. It was gimmicky, but Cereality plays up the gimmick with such moxie that you can’t help but be a good sport about it.
The funniest part about the restaurant is the ATM-like machine you can use to place your order (if you are technologically-challenged, fear not–you can also place an order with a real, live person). For
$2.95, you select two scoops of cereal (mixing is encouraged) and one topping. But here’s the best part: you can create a Cereality account to store your favorite combinations. The accounts are password-protected because, hey, you wouldn’t want to be a victim of identity theft. Just think if someone could impersonate you and gain access to your proprietary cereal mixes!
After receiving my order, I was disappointed by the canned strawberry topping. Canned fruit on cereal? In retrospect, however, I realize it’s unreasonable to expect fresh strawberries on a mid-December
three dollar meal. My other complaint concerns the cereal serving containers. They’re shaped like large, Chinese take-out cartons, and their depth makes it hard to assess your milk level–which can make or break a good bowl of cereal–at the self-serve milk stations.
Overall, Cereality was a fun place to hang out and chat over a late breakfast. But unless I lived or worked in University City and/or had any interest in free WiFi, I wouldn’t make a special trip to go back.