Philadelphia Cereality

A few weeks ago, Philadelphia made national news by being the second city in the United States to boast a Cereality location. In case you missed it, Cereality is a fast food place that specializes in, uh, cereal. Not surprisingly, both the Philadelphia Cereality and the original Cereality in Arizona are located on or near large college campuses.

Last week, I investigated this phenomenon with Scott, Philly’s so-called most influential blogger (his write-up is here). I don’t have much to say about the place. It was gimmicky, but Cereality plays up the gimmick with such moxie that you can’t help but be a good sport about it.

The funniest part about the restaurant is the ATM-like machine you can use to place your order (if you are technologically-challenged, fear not–you can also place an order with a real, live person). For $2.95, you select two scoops of cereal (mixing is encouraged) and one topping. But here’s the best part: you can create a Cereality account to store your favorite combinations. The accounts are password-protected because, hey, you wouldn’t want to be a victim of identity theft. Just think if someone could impersonate you and gain access to your proprietary cereal mixes!

After receiving my order, I was disappointed by the canned strawberry topping. Canned fruit on cereal? In retrospect, however, I realize it’s unreasonable to expect fresh strawberries on a mid-December three dollar meal. My other complaint concerns the cereal serving containers. They’re shaped like large, Chinese take-out cartons, and their depth makes it hard to assess your milk level–which can make or break a good bowl of cereal–at the self-serve milk stations.

Overall, Cereality was a fun place to hang out and chat over a late breakfast. But unless I lived or worked in University City and/or had any interest in free WiFi, I wouldn’t make a special trip to go back.

united flakes of america

7 responses to “Philadelphia Cereality”

  1. Scott

    ” Scott, Philly’s so-called most influential blogger ”

    So-called? I much prefer ‘self-proclaimed,’ thank you very much.

    Oh, and the cereal costs $2.95 (and thanks again for paying for me).

    I have made a return trip, since I work in University City, and I have mastered the container, all you need is a Swiss Army knife and the will to prevail.

  2. Becky

    Oops! I gave my fact checker the weekend off.

  3. Blankbaby

    A List for your Consideration

    I have a few things I want to blog about, but not the motivation to do it, so I am going to do a lame list instead: Becky, of Good Grief! fame, has posted her thoughts on our recent trip

  4. david

    I would love to try a Cereality! Do they have “cool” cereals like Cap’n Crunch and Fruit Pebbles?

  5. Scott

    They have Cap’n Crunch, that I know for sure since I had it (my mix was Fruit Loops and Cap’n Crunch).

    No idea on Fruit Pebbles.

  6. Evan

    I went down to the Cereality and found it really cool. I thought the chinese food container was great, easy to eat from and great to take on the go. The atmosphere was relaxed, I didn’t feel rushed at all. I would recommend checking it out if you are neara U of Penn.

  7. Can I Get A What What

    cereal restaurant

    Link: Good Grief!: Philadelphia Cereality. I will never reveal my secret mix.. I love cereal. But $3 for two scoops? I already think paying $5 for a box of cereal is too much, but $3 for two scoops? Then again,